The goal of this initiative is to create awareness relating to the ongoing racial injustice experienced by millions within the black community and to support the BlackNorth Initiative. 100% of proceeds are going towards supporting BlackNorth and their commitment to the removal of anti-Black systemic barriers negatively affecting the lives of Black Canadians
The statements on the shirts read “I am George Floyd” or “I Am George Floyd’s…. Wife, Neighbour, Colleague, Brother, Sister, Father, Mother, Son, Daughter” (whichever title applies best to you). George Floyd in this statement symbolizes the countless black lives lost due to racial inequality throughout centuries of injustice. It also represents the millions of black people around the world who could just have easily found themselves in this very situation, regardless of their job title, social status or education. If you know a black man in your life, that black man is George Floyd. By wearing the shirt, you’re showing that you are that same black man who lost his life to injustice, or you are that black man’s wife, neighbour, colleague, brother, sister, mother, father, son or daughter. Or simply, you support and stand alongside George Floyd and the millions of other black people across the globe.
We can no longer say this fight is too big or the challenge too great. Enough is enough. It’s time for change. It starts with you.